About Us

About Us

Established in 1995, VisiMix Ltd.
VisiMix has developed a simulation tool for mixing processes for chemical engineers –

that provides the user the possible to understand better the mixing process

and to verify in a quick and user friendly way, alternatives to improve the process or solve the problem.


The VisiMix products close the gaps between the understandings of the scale up process

from lab to production, or scale down from production to lab in troubleshooting or improving processes.


The VisiMix Products have been used by more than 200 customers for more than 10 years,

and more than 80% of our customers have renewed their VisiMix Licenses every year.

This means they are using the products, are happy with their results and many are expanding their use.


Some of them have entered the concept of Global Worldwide Use of VisiMix,

among them – Dow Chemical, Pfizer, BASF, Teva, 3M, Arizona Chemical Company, Honeywell, Dr. Reddys and Lubrizol.


“We already received 9 cases from our customers where application of the VisiMix program saved more

than $1,000,000 for a year in each case” reveals a proud Gad Amir, CEO, VisiMix.


Professional Background
Today in the chemical industry, there is a lot of money invested in investigation,

pilot plant testing and scaling-up, as the main stages of development.

Significant part of this time and expenses are spent for selecting of mixing devices

and regimes in reactors corresponding to requirements of the process.


“If the mixing is not well understood, wrong choices could be adopted in the process development.

It is estimated that losses by poor mixing per year are $1 to $10 billion in the US chemical industry alone.”

(E.L. Paul, V.A. Atiemo-Obeng, and S.M. Kresta (Eds.),

Handbook of Industrial Mixing, Wiley-Interscience, New York, 2004).


VisiMix provides chemical engineers at all stages of development and production with a simulation tool that

(1) allows one to see the connection between process requirements and hydrodynamics and

(2) to bring the mixing into correspondence with the process requirements,

without time consuming and expensive trial-and error procedures.


The VisiMix products have been developed by the VisiMix co-founder and R&D Director Dr. Leonid Braginsky,

author of 3 books and more than 100 professional articles on mixing, heat and mass transfer ,

with the support of the co-founders Dr.Y.Kokotov and E.Entin.

The products mainly check the applicability of existing equipment for new processes

as well as facilitate the improvement of processes.


VisiMix also provides engineers with tables and graphs on process parameters that are influenced by flow and turbulence.


The VisiMix software suite is user friendly and reliable and consists of six products—

Turbulent, Laminar, Different Impellers, VisiXcel, RSDE (Rotor /Stator Disperser and Emulsifiers) and Pipe Line.



VisiMix software is based on a system of original physical models that combine general scientific knowledge

with experimentally obtained know-how related to mixing.

Owing to that, VisiMix is the only software that allows mathematical modeling and

calculations for all types of impellers and the most homogenizing devices.


It also provides engineers with mixing-dependent process parameters, such as distribution of solids or solutes,

drop size, degree and duration of homogenization.


The VisiMix RSDE product is also the first software tool in the world that provides process engineers with the ability

to define process parameters of the homogenizing installations as functions of rotor/stator geometry and properties of media.

This allowed a big pharmaceutical company to save about $250,000 in one case.


Future Plans 
In the near future, VisiMix plans on developing a new VisiMix platform which will expand the functionalities of its existing platform.

VisiMix is also contemplating on developing the market knowledge of the influence of mixing on processes.

Geographically, the company is looking at U.S., Europe, India, Japan, and South America for global expansion.